Dosage of Social Media

Privacy and Facebook do not go along. If you want to give up your privacy than join Facebook. You want to update your friends on your life and share pictures with them, think twice before doing it. This information never was out for everyone to see before social networks. Today they are uploaded on our computers and phones on a regular base.

Your Facebook profile is there to stay and when you answer the questions about yourself you are telling 100’s of millions of people your interests. You tell them that you want to find to what you think about.
Think of Facebook as a publishing function. If you post it is out there for all to see, what you post, you are giving your friends the right and opportunity to share and show others. Remember that Facebook is not your diary, it is out there for all to see and it never goes away.

Recently I heard of a couple that always posted what they were doing and where they were going on Facebook until recently. “A friend” or who they thought was a friend lived across the street from their home was always keeping track of them and one night the couple posted that they were leaving for dinner. When they came home they found they had been robbed. The robber was their “friend” on Facebook. Now the couple hardly puts any information on Facebook. Filling your Facebook with details of your life can come back and kick you in the butt.

Facebook had the potential to be a great social network, but those in charge have proven to be extremely unethical. Privacy concerns have shifted, while people were initially worried about their employer finding inappropriate pictures, now you should be worried about Facebook’s access and OWNERSHIP of your personal information. Their conduct should not be supported and they cannot be trusted with any information, little as it may be, it can be used against you at their will.

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More and more businesses could add social media marketing to their budgets as it is becoming a more established tactic for companies to find new customers.

While many marketing professionals are still struggling to understand the principles of online marketing, an entirely new generation of digital opportunities is already taking place and they are created by consumers. Consumers have never been so powerful and have never been so in control. Information is shared from one consumer to another using the different kinds of social media

“Weblogs and New Media (WANM) are inherently active/interactive,” (Smith 2008). Weblogs are “a source of sharing, information and engagement,” (Smith 2008) for consumers.

Understand how these new marketing touch points are creating new conversations where the results are staggering and loyalty is off the charts.

Today social applications are convenient and they attract activity that will help. Social networks are now mainstream and it is business as usual. At work or at home we surf the net and go into the network of our choosing. We check emails and get rid of spam. At the same time that this is happening we are looking at brands and making decisions on them.

Smith, C.H. (2008). Weblogs & new media: Marketing in crisis. Berkeley, CA: Trewe Press

For as long as people have been dreaming up characters, fans have been dreaming up ways to create new situations for them to try on, copyright laws be damned. It has been around for centuries. The power of the fan is only now being realized—and fan fiction is on the front lines of that power. Fan fiction is pretty much stories and writings that contain characters from: shows, bands, movies, and books. Fan Fictions are what one person wanted in the genre. Fan fiction does not have to have a famous character in it. It can be completely original characters of the author’s choosing.

Sometimes fan fiction come with a rating system because violence or sexual nature. Fan fiction sites police themselves, adhering to a standard that is in alignment with the existing entertainment ratings systems and that can differ between sites. What’s G on one site can be K on another, PG-13 can be T, R. Also the community of fan fiction comes with its own language. Jossed : A term that refers to a fanfic made incompatible with canon by later changes to the canon postdating the authorship of the fiction. After Joss Whedon, creator of Buffy the Vampire Slayer.[2]

TV will be everywhere and anywhere you want it to be – inside or outside the home, time-shifted, location-shifted or simply viewed from any room in the house via a PC, set-top box, connected TV or gaming console.

TV experiences that combine traditional TV content with rich entertainment experiences, drawing on content sources from a variety of places including the Internet.

Consumers are adding TVs to their households. According to Nielsen the number of TVs in homes INCREASED in 2009 over the previous year, to 2.93.

The future of television is the convergence of the web and traditional TV networks as offering an opportunity to enhance the home entertainment experience. Convergence is ongoing across the communications and entertainment markets. Video content is now accessible via numerous channels, beyond traditional services such as terrestrial, cable and satellite and towards online and mobile platforms.

Berman observes: “There is a critical ecosystem and convergence, if you will, of content providers, advertisers and ISPs that still needs to occur. Sitting above those three at the top of the ladder are consumers.” The very consumer whose needs are getting vastly ignored.

The online and broadcast markets are colliding, with video services making the move to the PC environment. Web-based services are becoming a core element of the TV viewing experience.

A threat today is that online video delivery is emerging as a true competitive existing content service provider, offering the potential to extend reach to new consumer groups. Today broadcasters and content owners are delivering services direct to consumers to regain some of the control they had lost.

Website Analytics is the art and science of forming an informed decision based on reconciling the actual results with expectations.

The importance of web analytics has been demonstrated far and wide by the many of millions of sites using it. It is useful for not only being a tool for measuring website traffic but it can help organizations measure results of additional print advertising. It helps to estimate how traffic to the website. Web analytics provide data on various visitors, page views etc to gauge the popularity of the websites that will help you to do the market research. Your web analytics tool must provide a broad range of reporting capabilities that you may tailor to meet your specific needs.

Web analytics is very important and beneficial not only to web designers but also to webmasters who take care of the site’s optimization and to the marketing team behind the website as well. Web analytics helps determine performing and non-performing parts on the web page. On the site it will help determine low traffic on the page. It also helps determine the success of the marketing effort.

Web analytics provides the actionable reporting that you need to generate revenues from your marketing initiatives. Reviewing reports on website visits, page views, and other basic web traffic stats is simply not enough information to generate truly meaningful data that will help improve the performance you need web analytics.

With increasingly integrated marketing campaigns, understanding the impact and effectiveness of each channel requires objective measurements.

Looking at the time when some are taking a new look at the value PR delivers short comings can happen. Without some form of better metrics, it will become harder, not easier to justify the PR spend. Also many companies think they must do something social and then create some accounts and wait for the interaction to come. Social media isn’t the ideal tool for every company but can be a valuable asset as a part of a bigger marketing strategy.

Two key shortcomings of web analytics technology are the large amounts of unstructured data and the lack of any significant statistical modelling and predictive analysis capabilities. Web analytics leave much to be desired in terms of modelling and future trending. Google Analytics is only starting to address these issues scraping the surface with its Intelligence feature.

A statement made by Jonathan Hall shows how it can be a challenge. “Quantifying Social Media has been and continues to be a challenge. Measuring numbers isn’t such a challenge—it’s the “Social” part of Social Media that makes it difficult. Compete and Quantcast can give good ballpark impressions for blogs, manually counting Twitter followers is simple enough, you can use click-thru’s to measure calls to action and Radian6 to trend chatter and sentiment.”

A challenge is resistance to change by advertisers due in part to a lack of competence or familiarity with these new tools. Brands and agencies will be obligated to make significant investments in development and experimental programs.

Today’s Web has many multichannel marketing and there are new and better ways to reach customers online, but they are costly and need to be measured carefully. One can see this when with delivering video-based or mobile-oriented content. Video-based delivery is slowly but surely moving beyond the media space into general enterprise use.

90:9:1 rule is in: In the changing word of social networks and publice communities the rules have changed with the times. 

Understanding how communities and people interact online is essential for setting the right expectations. Often people misinterpret their ideas in a certain direction because they do not have a reasonable ways  to assess how well their on-line communities are functioning.

We all know the Pareto principle or the 80/20 rule.  I believe that is has been misapplied many times, the principle generally refers to inequality of factors in a particular context. For example, in the volunteer organization I belong too, we often use this rule to articulate the perception that 20% of the people do 80% of the work.  This is found to be true especially during our fund raisers.

In the article, “Participation Inequality, Encouraging More Users to Participate“, by Jakob Neilson, he describes the ratio of on-line participation as a 90-9-1 rule:

• 90% of users are lurkers (i.e., read or observe, but don’t contribute).
• 9% of users contribute from time to time, but other priorities dominate their time.
• 1% of users participates a lot and account for most contributions: it can seem as if they don’t have lives because they often post just minutes after whatever event they’re commenting on occurs.

We see 90% of users are lurkers that never contribute, 9% contribute a little, and 1% uses it all the time for everything.

Looking at multi-user communities and online social networks one can see that they  rely on users to contribute content or build services share one property.  We also see that most users don’t participate very much, they just lurk. 

Jakob makes some good observations about mistaking blogged commentary as a representative sample of overall sentiment:

” Participation inequality is not necessarily unfair because “some users are more equal than others” to misquote Animal Farm. If lurkers want to contribute, they are usually allowed to do so.

Problems occur with anything and the problem with the system is that you do not get a very good representation of who is using the Web.  On one site you will have the same user, any give day the same 1% of users, the other 90% will be different.  It will be those that you hear from every once in a while to those you will near hear from again.

http://www.dorseyondigital.com/”>”Digital media networks are driving the new economy — through the worldwide distribution of interactive branded experiences and custom content appearing on-screen, on demand, and on target. Our perspective is shaped by years of hands-on strategic and creative experience across the digital media spectrum. We also love technology, especially technology that delivers the goods.”

How true this statement is in today changing world of media.  A social media strategy is a designed experience that utilizes the technological and cultural shifts towards sharing online. This implies several important characteristics of social media strategies.

Traditional marketing is much challenged right now – usual tools TV, print, are challenged. Without an audience you can’t get messaging through.

http://www.tritondigitalmedia.com/blog/?m=201002″>“Social media is nothing more than media that integrates or focuses on the interaction of consumers. This is obviously different from a morning show team discussing the Super Bowl among them. This interaction must allow the participation of your listeners. In a sense, opening the phone lines to listeners was an early incarnation of social networking. The difference, however, is that it didn’t allow your listeners to talk to each other, and this ability to not just participate in a conversation but also to foster external conversations is where social media differs from media being social.”

Social media is definitely the future of the web and it will bring the same sorts of changes to the business environment.   Sites and mediums are anyone and everyone today.  If you can’t find a community of similar people on any of these major social networking sites/media, then you just need to continue looking. I really believe that social media can be a positive move in the right direction when it comes to lending support (technical, professional, personal) to your fellow neighbor.  We can expect to see the rapid development (and disappearance) of new tools and concepts over the next few years.

“There are thousands of apps for use across the most popular devices, including the iPhone and BlackBerry, among others. Many apps allow you to interact quicker with your Web 3.0 marketing sites. For example, there is an iPhone app that connects to your Twitter account, allowing you to tweet quicker! You can also shoot a short video or audio with your iPhone and have it tweeted instantly. Take this to another level with Ustream’s new live broadcast app. You can view, record and broadcast live.”

Also WordPress is now using Web 3.0. “WordPress is a great blogging platform, but with WordPress 3.0 you can create a complete and fully functional web site that is easy to update and customize, even without knowing HTML! It’s true the more you know about HTML and PHP, the more sophisticated and exacting you can make your customization, but WordPress 3.0 makes your customizations easier to upgrade with future versions of WordPress.”

Web 3.0 is intended to make the World Wide Web a better-organized network. Web 3.0, what we achieve is a better organization for the whole Web, making it an intelligent network, making the machines aware of what the Web is and what particular pieces of information mean. To achieve this goal, the Web is organized based on the data.

WordPress 3.0 was developed in 2010. WordPress is open source blog publishing software, the most popular blog software in the world. WordPress 3.0 offers its users numerous changes and new features, including:

* Welcome guide *
* Improved menu management *
* New design theme *
* Merging of WordPress MU and WordPress.org *
* Standardized comment form *
* Custom background support *
* New login form *
* Custom post types *
* Use of custom username *
* Author specific templates *

Web 3.0, is to create data and websites that are machine-readable. The 3.0 will allow people and companies to easily create, manipulate, interpret and use semantic data. Without these tools, the obstacles to adoption would be prohibitive for most organizations.

“Seemingly, WordPress is already the CMS of choice for most of the internet marketing people. Marketers find it easy to use, easy to install and modify. Blogs with their constantly updated content are quickly indexed by the search engines, so almost everybody in this industry has a blog or two.”

This new technology is fast acquiring users, and is already a very popular application of Web 3.0, which will prevail the next generation of Web, the decade from 2010. These are the kinds of features that savvy web users are already starting to expect. Soon they’ll be demanding them.

Upgrading to Web 3.0 allows you to work with the latest and greatest version. The whole idea when you to build your own website and your intentions known and interpret the context based on what you are looking for.

This is where WordPress 3.0 comes in the picture. The revolutionary change in this version was the merger between the “simple” WordPress script (used for one single blog) and the WordPress MU (MU=multi user).”

The greatest thing about WordPress is not just the product but the community behind it. What has been developed is cutting edge technology that appeals to blogs and allows them to do what they want, how they want by themselves. At the same time of the confidence of supporting community if they need help.

“WordPress is simply awesome. Not only because of ease of use but because WordPress has become a world leading example of what is possible if politics and money are left out the equation. WordPress is totally open source: there is no prima donna blowing his/her own trumpet, no fraudulent weighted voting system, no bribery; it is a system by the community for the community. Everyone benefits.”

The will always continue to grow and right now the Web 3.0 is in the growing stage. Yes issues are going to come up and be address. But to use Web 3.0 like it should be we will have to continue to push it to become the norm for users.

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